LookBack

LookBack is a VR therapeutic platform for dementia care, designed to help people reconnect with meaningful memories through immersive reminiscence therapy. It exemplifies using frontier technology in a deeply human, emotionally resonant way.

We built LookBack from a conviction that immersive technology could be used for something more impactful than gaming, and that aging/longevity was an untapped opportunity in tech. I developed the product concept, design, brand, and creative direction for all immersive content, shaping both the core experience and the broader story around why it mattered.

LookBack had real cultural impact because it made two things newly visible at once: VR as more than entertainment, and dementia as a condition deserving more imagination, empathy, and innovation. That combination resonated far beyond healthcare circles, earning organic coverage from Wired, The Times, along with broader recognition including a BBC documentary feature, inclusion in the book VRx: How Virtual Therapeutics Will Revolutionize Medicine, and recognition from the Mayor of London.

It was adopted by multiple forward-thinking NHS care settings in the UK and validated through a pilot with the NHS Clinical Commissioning Group, where it demonstrated improvements in important quality-of-life outcomes. The technology was ultimately acquired by an NHS organization.